The Adventure Ready Academy

Strength & nutrition coaching for those who want a body that can handle whatever life throws at it 🤘

Enroll before the deadline to claim this BONUS:


Your own Personal Nutrition Analysis

Coach will give you feedback on a 7-day record of your eating and tell you exactly:

  • What to double down on

  • Where to make healthier swaps

  • Where to make small, easy improvements

The Nutrition Analysis will focus on what you can add or where you can nudge things in your favor. This is not going to take your favorite foods away from you!

People are often relieved to hear that they can be adding more awesome stuff to their meals. This is meant to be a positive and enlightening experience—snag it while you can and hit the ground running!

If you’re the active, adventurous,
weekend warrior type,

you need a powerful, resilient body.

Problem is, you’re getting stuck on one of the two big progress killers:

  • Problem #1: You’re inconsistent with your fitness & nutrition efforts.

    -You stop when life gets busy

    -You white-knuckle through programs/challenges/races then crash

    -You have an all-or-nothing mentality

  • Problem #2: You’re consistent, but your efforts are ineffective at getting the results you want.

    -You’re active or exercise frequently

    -You might even eat “pretty well”

    -But you’re focusing on the wrong things and it’s keeping you stuck on a hamster wheel



You’re ready to make some noticeable progress with your body,
but you’re
not willing to:

😭 Live on salads, cut out carbs, or skip meals

🥵 Spend all your free time working out

🫠 Spend even more time and energy trying to figure this out on your own


The Adventure Ready Academy is the clear, simple way to an energized, strong body that lasts a lifetime.

Here, you’ll follow one clear path called
The Resilient Body Roadmap.

What you’ll achieve:

  • A properly nourished body doesn’t have massive cravings or midday energy dips.

    Learn how to fuel yourself without counting calories, cutting carbs (the horror!), or living on salads/smoothies.

  • You’ll have the strength & endurance to confidently jump into any activity, without having to spend all your free time working out (go play instead!)

  • It’s easy to stay consistent when you know how to meet and adjust to life's challenges, instead of stopping and having to start all over (again...)

  • Fearlessly say ‘Yes’ to every adventure opportunity that comes your way—or make your own!

Life’s too short to sit this one out.

Meet Your Coach

Hey there! I'm Coach Mac.

I spent years (years, reader!) running, doing every cardio machine religiously, HIIT workouts, random weight workouts, “eating clean,” cutting sugar, intermittent fasting…and STILL my body did not change.

I was putting in dozens of hours of effort per week but things more or less stayed the same. This was an unacceptable ROI.

I wanted to build some muscle, be decently lean(ish), and feel like I was 100% prepared for any adventure that came my way. Even if that “adventure” was just helping my friend move their stupid couch for the 12th time.

But I also knew that counting calories made me insane, and being told not to eat something only made me want it MORE (#cookiemonster). And it seemed that every program that offered to help me build muscle, get fit, and be generally awesome said:

“Eat this amount of calories every day. Cut out your favorite foods and live on salads. And do this super intense workout that involves jumping(???) 5-6 days per week. Forever. If you hate your life you’re doing it right.”

SURELY there was a way to eat well, feel strong, be fit enough to do stuff that wasn’t the Olympics, and do it without sacrificing literally all my time and energy, and god forbid maybe even have some fun doing it…right?

Reader, I was right.

After many years of trial and error, countless health, exercise, and science courses, and thousands of dollars later—I created The Adventure Ready Academy, where the name of the game is helping rad humans become the fittest, strongest versions of themselves, all while having time and energy to go play and enjoy their lives. 

Because at the end of the day, isn’t that the point of it all?

If the beginning of this story kind of sounds like your story, I hope you’ll consider jumping off that Hamster Wheel of Insanity™ and joining the Academy.


“This program has made a huge difference in my life. I feel better in my body, my clothes fit better, I’ve built muscle, and have more energy.”

-Michelle

“I don’t feel confused or overwhelmed about how to eat for my goals anymore. I also know exactly how to get stronger and how to keep getting stronger on my own!”

-Jordan

“Brass Tacks is literally the best investment I’ve made in the last year already. Mind blown.”

-Annette

The Resilient Body Roadmap

  • Step 1:

    SHAPE YOUR NEW IDENTITY

    Clearly define who you want to become. You’ll identify what habits and systems they have in place, and what kinds of beliefs drive their actions.

  • Step 2:

    PRIME YOUR ENVIRONMENT

    Our actions are dictated by our environment. Take control of yours by designing it to support the habits and routines of your new identity.

  • Step 3:

    BUILD YOUR RESILIENCE

    The Anti-Fragile Training Programs are designed to make you tough as nails in all the major movement patterns of the human body. You can say goodbye to chronic aches and pains, and hello to some poppin’ muscles!

  • Step 4:

    FUEL YOUR ADVENTURES

    Without proper nourishment, you won’t get far. With the Lean, Mean Performance Machine Nutrition Coaching, you’ll learn how to incorporate muscle-building, health-promoting real food into your current systems.

  • Step 5:

    WORK HARD, RECOVER HARDER

    Here’s where you’ll learn how to be consistent with your training and nutrition habits for the rest of your life. No more burnout, and no more starting over again.

Texts from clients:

Everything you get as a member of the Academy:

  • The Anti-Fragile Training Programs

    PROGRAMS DESIGNED TO MAKE YOUR BODY POWERFUL, BALANCED, AND CAPABLE OF ANYTHING.

    While they are adventure-focused, every single human who wants to build a resilient body will thrive in these programs.

    Best of all, each program only has you training 3 days per week for 30-60 mins.

    Yes, we can add in more training as needed. Yes, there is an Advanced Conditioning program for those who need it.

    Beginner or veteran, all your bases are covered here. Just show up and kick ass.

  • Mean, Lean, Performance Machine Nutrition Coaching

    TRAINING WELL WON’T GET YOU ANYWHERE IF YOU DON’T KNOW HOW TO PROPERLY FUEL FOR YOUR GOALS.

    Standard Mode teaches you how to eat better in your everyday life to feel strong, improve your body composition, and have all-day energy. Best of all, you won’t need to count calories!

    Physique Mode is advanced and for people who really want to home in on fat loss or muscle building beyond what Standard Mode can offer. You will track full macros and body metrics in this mode.

    Please note that strictly plant-based eaters and vegans will not thrive in this program.

  • 2 Weekly Coaching Calls

    THIS IS WHERE THE MAGIC HAPPENS.

    Your coach will personally look you in the eye and help you overcome any sticking points, celebrate wins, and give you clarity on your steps that week.

    These calls are kept small and intimate so everyone has a chance to get personalized help or bust through a mental block.

  • 12 months of access!

    WHO COULD YOU BECOME AFTER A WHOLE YEAR OF SUPPORT WITH EATING BETTER AND GETTING STRONGER?

    Take your time learning, practicing new habits, and working through the hurdles that a year can bring—birthdays, holidays, vacations—you’ll have a coach through it all!


Plus these bonuses!


1-on-1 training session with your coach

Get started on the right foot with a private session with Coach Mac to get you familiar with the movements, work out any kinks, and feel confident making progress on your own.

Feedback on your training form

If you’re new to strength training and/or just want to get better at it, your coach will give you feedback on your form videos.

Plus! If something doesn’t feel right or hurts, you can troubleshoot with coach.

Private member community

You’ll have teammates! In the Clubhouse, you’ll be on the same path with your fellow adventurers, sharing, learning, and supporting one another as you transform into your strongest selves. You won’t go this alone.

Enroll before the deadline to claim this BONUS:


Your own Personal Nutrition Analysis

Coach will give you feedback on a 7-day record of your eating and tell you exactly:

  • What to double down on

  • Where to make healthier swaps

  • Where to make small, easy improvements

The Nutrition Analysis will focus on what you can add or where you can nudge things in your favor. This is not going to take your favorite foods away from you!

People are often relieved to hear that they can be adding more awesome stuff to their meals. This is meant to be a positive and enlightening experience—snag it while you can and hit the ground running!

From clients:

The Investment

  • Pay In Full

    Once you enroll, you’ll get 12 months of access to:

    The Resilient Body Roadmap

    The Anti-Fragile Training programs

    Mean, Lean Performance Machine Nutrition Coaching

    Two group coaching calls per week

    Personalized feedback on your training and form

    Private community of fellow adventurers

    Everything you need to build a healthy, strong, action-ready body – and stay that way for good!

    BONUS: 1-on-1 private coaching session

    BONUS: A full year of adventure-specific training programs

    BONUS: Downloadable tracking templates for continual progress

    PAY IN FULL BONUSES:

    Save $1,500 (25%)

    Extra 1-on-1 private coaching session to cash in whenever you need it!

    One payment of $4,500

  • 4-Installment Plan

    Once you enroll, you’ll get 12 months of access to:

    The Resilient Body Roadmap

    The Anti-Fragile Training programs

    Mean, Lean Performance Machine Nutrition Coaching

    Two group coaching calls per week

    Personalized feedback on your training and form

    Private community of fellow adventurers

    Everything you need to build a healthy, strong, action-ready body – and stay that way for good!

    BONUS: 1-on-1 private coaching session

    BONUS: A full year of adventure-specific training programs

    BONUS: Downloadable tracking templates for continual progress

    4 monthly payments of $1,300,

    billed the first four months of enrollment.

  • Monthly Plan

    Once you enroll, you’ll get 12 months of access to:

    The Resilient Body Roadmap

    The Anti-Fragile Training programs

    Mean, Lean Performance Machine Nutrition Coaching

    Two group coaching calls per week

    Personalized feedback on your training and form

    Private community of fellow adventurers

    Everything you need to build a healthy, strong, action-ready body – and stay that way for good!

    BONUS: 1-on-1 private coaching session

    BONUS: A full year of adventure-specific training programs

    BONUS: Downloadable tracking templates for continual progress

    12 monthly payments of $497

Making visible, sustainable progress

How to put energy into the right things, and then keep doing that…well…forever.

First, you need a structure and routine that actually works.

Some people are very good at moving their bodies around a lot—they’re active or exercise regularly.

While this is very healthy, simply moving around does not guarantee progress toward a specific goal.

To get results, you need a training program that systematically moves you toward your goals and nutrition that supports those goals.

Without BOTH, progress stalls.

Second, this structure needs to be sustainable for the person doing it.

Going hard for 3 months and then reverting back to old habits will not build a body that is strong and fit for a lifetime.

Most people overestimate what they can do in 3 months and underestimate what they can accomplish in a year.

You’ll need to learn how to pivot your healthy habits under times of stress instead of quitting and having to start over.

The Resilient Body Roadmap gives you the structure you need to make real progress while allowing the flexibility needed to stay consistent for the long haul.

It has everything you need and nothing you don’t—because the path to a resilient body needs to be clear, simple, and effective.

Ready to start your journey?

Deep Dives from Clients:

Common Questions

  • The sporadically or consistently active person who feels stuck at their current fitness level or body composition and wants to make sustainable progress that will last a lifetime.

    All ages are welcome, but generally speaking, 35-55 is the age range here.

    Everyone has injuries, aches, and pains, but as a general rule, you need to be reasonably able-bodied in order to utilize this program.

    You have to be willing to lift weights. If you don’t know how, you will be taught. If you already know how, you’ll be taught how to do it better.

    People who bring optimism, playfulness, and a stellar sense of humor will find like-minded people here!

  • You have access to the coaching, community, trainings, and everything else in the Academy for 12 whole months. But how long it takes you to start incorporating and seeing results from the steps in the Resilient Body Roadmap is up to you!

    Learn and grow at your own pace, seek help or direction when you need it, and see what a year of consistent nourishment and strength training can bring you. People often start noticing improvements in their health, strength, and body composition after only a few weeks!

  • Constantly! You can ask your coach questions anytime in the community Clubhouse, you’ll have a 1-on-1 training session once you get to that step in the Roadmap, and of course you’ll have the coaching calls, which are kept small and intimate, and will rotate times seasonally.

  • Nope! You don’t even need access to a gym if you prefer to work out at home!

    Your coach and the how-to videos will show you what to do, and you can always ask her for extra help. If you want to work out at home, you’ll only need minimal equipment that can easily be tucked away.

  • The goal is to keep all training and nutrition habits fast, simple, and easy so you can spend your time playing or working as you see fit. While there’s always a little up-front work when learning something new, every single workout and nutrition habit can be scaled or changed according to what YOU need any given day—after all, being able to pivot your habits is how you stay consistent forever!

    Plus, don’t forget that the learning portion of this program is completely self-paced. You’ve got 12 months, so relax into the journey.

  • If you’re looking to see that scale number go down as fast as possible and at any cost, this is not the program for you.

    Trainees in this program absolutely experience positive body composition changes (more muscle, less fat), and they also have the option to focus on body comp in Physique Mode once they’ve mastered the essentials.

    But overall, this program is focused on making you feel powerful and confident in your body, and at ease with the healthy habits that will sustain you for life.

  • Smash that Apply Now button and fill out an application that maps out your goals. If coach thinks you’re a good fit, you’ll be sent an enrollment link to sign up, or you can talk to coach directly if you want!

  • Those just trying to lose scale weight as fast as possible and are not interested in getting stronger or learning the skills and habits needed for sustainable body composition and performance. While every client thus far has lost fat and gained muscle to varying degrees, it’s not the main goal.

    Vegans or strictly plant-based dieters. Brass Tacks utilizes the nutrient density of our ancestors, which includes animal products like meat, fish, eggs, and dairy (if tolerated). Lacto-ovo vegetarians, pescatarians, and recovering vegans are welcome!


Still have questions?
Shoot Coach Mac an email at:

heycoach@brasstacksstrong.com